YALI
Production for NYC Core Collection Shoot
The idea behind this shoot was to capture YALI organically. Our clothes are made for real people and real life, so we chose to opt-out of staging a shoot with traditional “models.” Instead, we reached out to cool and creative people in New York with style.
Everyone brought a few individual pieces from their wardrobe and we styled them with YALI classics.
Influencer Marketing Strategy
The YALI Journal
A newsletter series featuring the creative people who align with the brand and hold the same values. Included in the campaign are a variety of creatives such as Luke Edward Hall, Leandra Medine, Waris Ahluwalia, Claire Olshan, and Mimi Thorisson. Their individual pieces are curated to focus on the things that they love that engage the five senses. They share travel guides, favorite recipes, playlists and more…
Social Media Management
Manage content creation and curation across social media platforms.
